January 16, 2017
We have “been there, done that” when it comes to full-service marketing/lead generation service companies and their bundled services business model. We have heard it all, and maybe you can hear yourself in some of these sentiments that our clients have shared with us over the years.
Fidelity National Financial recently bought, web-based Real Estate marketing and CRM company, Commissions Inc. Around the same time, they announced their intention to acquire Tigerleads. Mergers like this make many Real Estate® professionals feel like they are going to be forced into buying bundled services if they want a top-tier CRM product. As a result, you are required to have your website, CRM, training, advertising and lead generation all in one bundled package- no a la carte products and services. Also, the cost can and does sky rocket quickly along with your frustration.
As we listen to our clients’ stories, we get excited because we are able to tell people they can set themselves free and run their own Pay Per Click (PPC) campaigns and still having their leads run through a state of the art CRM system. They can take back control of their marketing plan and budget. Real Estate specific CRM solutions like the Buying Buddy IDX CRM Suite (MBB) deliver the same professional tools that you would expect to see in costly bundled solutions.
You and your team will have the same CRM tools, but you can keep your website and manage your own PPC campaigns at a fraction of the cost charged by companies like Commissions Inc. and Tigerleads. If you need more information on what to look for in a Real Estate CRM solution visit our blog “The Top Six Things to Look for in a Real Estate CRM System”.
Also, you should know you are not alone. Companies like Pytha Realty Group knew that they were overspending by allowing a third party to manage their PPC campaigns and run their other lead generation activities. In 2016, after switching over to the MBB solution they closed over $30M in Real Estate on their own- running their own lead generation campaigns. If you would like to read more about their journey you can see the full success story here.
Solutions like the MBB suite are perfect whether you are a one-man show or a Broker/Owner. You can save the cost of bundled services you don’t necessarily need while keeping your productivity up and lead generation running. If you want to find out how the MBB solution can help you contact us.
About the author: Paul
Paul Eastwood is the CEO of UltimateIDX and founder of it's parent company Blue Fire Group that has been helping Real Estate agents with online marketing for over 15 years.
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