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Secret Best Real Estate Website

The Secret Key to the Best Real Estate Website

We are breaking down the secret key to creating the best real estate website. We are exploring the 5 different types of real estate marketing. And, we list out how they should be reflected on any Realtor’s website. We are also examining the best features for each real estate website. Plus, don’t miss out on the $299 Cyber Monday real estate website sale, from our partner, Blue Fire Sites.

What Kind of Realtor are You?

Before going out and buying a ...

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Vegas Realtors cut off Zillow and Listhub

Vegas Realtors Cut Off Zillow and ListHub

The Greater Las Vegas Association of Realtors (GLVAR) is rolling the dice and pulling their listings from Zillow and ListHub. How will this impact Las Vegas Realtors, buyers, and sellers? Will other associations soon be following suit?

Inman has published their report on GLVAR ending their relationships with Zillow and ListHub. The decision comes after association members expressed a heightened desire to have control over their syndication options. Some argue smaller brokerages could be hurt by the move. While larger brokerages would ...

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Is the Real Estate Industry Prepared for a Recession?

You’ve heard the rumblings and seen the signs. There is definite slow down hitting the housing market. Economists are warning of a recession. 2020 looks like the year the downturn will hit. So how will you spend 2019? Will the housing market shoulder the blame like the last recession?

There is good news and bad. Thankfully, the real estate industry will not take the blame this time and will not be the industry hit hardest. According to RisMedia’s latest ...

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NAR Gave 14.4M to 2018 Midterm Elections

The NAR (National Association of Realtors) poured 14.4M in the 2018 midterm elections. Inman recently dug into lobby spending on opensecrets.org. The NAR contributed significantly on both sides of the aisle, seeking to endorse candidates who would stimulate the housing market and favor Realtors’ rights.

Candidates include Leonard Lance (R-New Jersey), Andy Barr (R-Kentucky), Pete Sessions (R-Texas), Joe Donnelly (D-Indiana), Katie Porter (D-California), Sherrod Brown for Senate, John Faso (R-New York), Cindy Hyde-Smith (R-Mississippi), Dean Heller (R-Nevada), Kyrsten Sinema (D-Arizona). For ...

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5 Reasons You Need Real Estate Community Pages

Community pages are adding value to real estate businesses by reaching potential clients before they are ready to buy. Every time a potential client thinks about making a big move, the first place they turn to is the internet. Homebuyers want to know everything about where they are moving and if it will be a good fit. Questions about crime stats, school districts, commutes, cost of living, and what their new life will look like immediately spring to mind. Instead ...

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IDX Plugin Available for Squarespace

The My Buying Buddy IDX/CRM Suite is now compatible with Squarespace, the prominent website builder. IDX plugins, like the one from UltimateIDX, can be installed on your Squarespace website. It’s easy to deploy IDX search, property display, and Lead Capture, all seamlessly presented in your website with no frames or subdomains.

The MBB Squarespace IDX plugin provides comprehensive support for all the local important MLS fields, as well as integrated lead capture, and a sophisticated CRM for ...

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Example of idx with coffee

Generating Leads on your Website

Generating leads with your real estate website is critical for your business. If you don’t have a list of strong leads to work with, then the flow of new business will come to a halt.

Luckily, there are many ways to optimize your website to generate qualified leads. Include these strategic lead capture pages on your website, and you can generate more prospects and win more clients for your real estate business.

1.  Create an Outstanding homepage

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Zillow Shares Fall After Announcement to Buy up Homes

Shares fell 7% after the Real Estate platform, Zillow, announced that it will begin buying and selling homes in Phoenix and Las Vegas.

Zillow will be working with Berkshire Hathaway and Coldwell Banker to make offers on homes before a buyer is found. They will pay commissions and make all repairs and updates before getting the house back onto the market.

This comes as a change for the company that has been known mostly as an informational source for real estate properties, ...

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Freedom from old IDX solutions

4 Tips for Spicing Up Stale Listings

A few months of your listing getting little to no attention is frustrating to the sellers, and to you, as the professional. You know that the longer this listing sits, the less attention it will receive.
With the summer months approaching, now might be a good time to look at some of these stagnant properties, and see what can be done to spark some interest. Try these 4 tips to help refresh your stale listings.

Revamp the Listing Photos

A growing majority ...

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IDX Widgets

Why IDX Integration on your Website is STILL a Great Idea

 

Many real estate agents these days just want a website without IDX. Here are some reasons why having IDX integrated into your website is still a great idea!

Catch Your Prospective Consumer’s Attention

Display the content that your real estate prospects are looking for – listings! With IDX integration in your website, you’ll effectively capture the attention of quality leads and prospects who are looking to make a move and need the assistance of a real estate professional. User-friendly search features such ...

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Keep up to date with the latest security requirements.

Don’t Let Your Unsecured IDX Plugin Invalidate Your SSL Certificate.

Do you know if your IDX Plugin is secure?  An unsecured plugin could soon begin to cause you trouble if it isn’t already.

Do you know if your IDX Plugin is secure?  An unsecured plugin could soon begin to cause you trouble if it isn’t already.

In December 2016 Google announced that beginning February 1, 2017, it would start marking sites (that collect sensitive information) non-secure unless they are HTTPS secure. For Real ...

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merger

Are REcolorado and IRES Moving Towards a Merger? New Information Suggests….Possibly?

After several stops-and-starts, a recent failed takeover bid of IRES by REcolorado and an announcement that they will no longer share data, are you concerned that these two will never find a way to “make it work”?  Well, some new information suggests there might be a light at the end of the tunnel.

Recently, 20 plus major brokerage firms sent the parties involved a letter requesting they come up with a solution to the multi-MLS “situation”, and gave them until June ...

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To people shaking hands on a deal

Is It Better For Agents and Brokers To Work With or Against Syndicates?

A recent Inman Select Special Report on Real Estate Syndication tells a story of the struggle between deciding to participate on syndication websites or not, and how that decision affects business.  However, in our daily experience, we hear a completely different perspective on syndication participation.  It is one of acceptance, engagement and ultimately embracing syndication.

Essentially, the decision boils down to whether or not you are willing to send your listing information to syndication sites like Read More →

Freedom from old IDX solutions

Take Control: Set Yourself Free From Expensive Lead Generation Services

We have “been there, done that” when it comes to full-service marketing/lead generation service companies and their bundled services business model.  We have heard it all, and maybe you can hear yourself in some of these sentiments that our clients have shared with us over the years.

  • It worked well, and a few of our colleagues had great success, but the cost was enormous.
  • Every month, as I paid our huge invoice, I would think “I could do this myself if I ...
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Blue backlit keyboard

Are you using a wireless keyboard? Watch out!

Yikes! It’s just been reported that some wireless keyboards are open to a hacker viewing what you type.
This problem does not affect Bluetooth connected devices – but can affect ‘wireless’ devices that connect using a plugin USB radio based nano-receiver.
There are currently 8 manufacturers affected –

  • Anker
  • EagleTec
  • General Electric
  • Hewlett-Packard
  • Insignia
  • Kensington
  • Radio Shack
  • Toshiba

Here is a link to a page with more details about affected devices http://www.keysniffer.net/affected-devices

Now it should be noted that a hacker would need to be quite close to you – ...

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It’s Vegas Baby

While our UltimateIDX Clients are aware of our recent move to Las Vegas, Nevada this is the first public announcement of our corporate move.

While Missouri will always be home, Columbia simply did not offer the advantages necessary for our coming expansion efforts.

Las Vegas offers a much larger labor pool of individuals with the necessary skills to become a Member of the UltimateIDX Team. We are now located on minutes from an International Airport making ...

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