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Real Estate Technology

Why MLS Listings and Data Accuracy Matter!

Does the MLS matter? Do independent listings change anything? With the rise of independent listings and internet-based listing research, does the MLS still really hold value? The answer is yes! RISMedia recently reported on MLS data accuracy findings.

It turns out that non-MLS listings are hurting the industry and ...

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5 Reasons You Need Real Estate Community Pages

Community pages are adding value to real estate businesses by reaching potential clients before they are ready to buy. Every time a potential client thinks about making a big move, the first place they turn to is the internet. Homebuyers want to know everything about where they are moving and if it will be a good fit. Questions about crime stats, school districts, commutes, cost of living, and what their new life will look like immediately spring to mind. Instead ...

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Take Control: Set Yourself Free From Expensive Lead Generation Services

We have “been there, done that” when it comes to full-service marketing/lead generation service companies and their bundled services business model.  We have heard it all, and maybe you can hear yourself in some of these sentiments that our clients have shared with us over the years.

  • It worked well, and a few of our colleagues had great success, but the cost was enormous.
  • Every month, as I paid our huge invoice, I would think “I could do this myself if I ...
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The Top Six Things to Look for in a Real Estate CRM System

As more and more Agents and Brokers discover how to use technology-based Real Estate tools to improve their business, it begs the question, “What functionality should I consider when choosing a CRM solution?”

CRM solutionThe process of selecting a CRM is one that should be taken seriously.  Your investment is not just the ...

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