Content is Still King

Content is Still The King

It seems as though all new Clients for the UltimateIDX™ all want to know short cuts for ranking well in the three major search engines. The simple truth is there are no short cuts. It takes many months of hard work and dedication to rank well in Google, Yahoo and MSN.

With Search Engine Optimization practices over the past decade I have seen many fads come and go however the only real constant has been good and fresh content. Without fresh content readership inevitably drops and so do rankings in the SERPs.

Over the years I have watched how many website owners will go through a lot of work and effort to manipulate the Search Engines when it would have taken less effort to keep their content current. For this there really is no excuse. Even if a website owner can not write or does not have the time to write there are many copyrighters available that do an excellent job for a reasonable price. There are also a lot of copywriters that will even maintain your blogs and keep them current.

Inbound Links

Inbound links are also very important when it comes to Search Engine Rankings. But all IBLs are not created equally. Incoming links from .edu and .gov sites are cherished but rare. It is much easier to get links from sites that are considered authoritative or “Trusted”. How can you get these links you ask? Maintain good fresh content on your website. If others consider your content to be authoritative, relative, informative or though provoking they will link to your website. This is also known as “Link Baiting”.

Link Baiting

Link Baiting is exactly what it implies. You write though provocative or controversial articles (Blog posts) that will cause other Bloggers or website owners to link to you. An extreme example would be: “Blue Widgets” vs. “Blue Widgets May Cause Cancer”. Of course the latter of the articles is much more likely to be quoted with a backlink. However, be sure to keep your articles or Blog posts accurate and well documented if you want to remain credible in the Blogosphere.

Smaller Search Engines

If you continue to generate good content the first rewards for your efforts will come from listings on smaller Search Engines like PeekYou and if you are lucky enough your site may appear in EDU Search Engines Like Bates.

Again it all depends on the quality of your content.

Summary

While there are many aspects involved in your Search Engine rankings, they all revolve around Content. Content is and will remain “King” and the key to your rankings in the SERPS.

7

About the Author:

K.M “Mack” McMillan comes from a family of REALTORS® and was a Broker himself for 14+ years. Mack built one of the 1st real estate websites in 1994 which helped his family run Agency become the most successful Brokerage in south central Missouri.As the original founder of the UltimateIDX in 2000, Mack continues to serve the real estate community and maintains an advisory role in UltimateIDX.

Comments

  1. San Diego Homes Listing Agent  May 25, 2009

    I agree that the best way to create fresh content is to consistently create interesting blog posts. My San Diego real estate blog, created in WordPress, is the easiest way to do this. I post information about current home prices and market trends, suggestions for saving money when buying or selling a home in San Diego, and also opinions about the problems that have led to the current foreclosure and short-sale crisis in our local real estate market. Not all of these opinions are popular with readers, and you can plan to receive some negative feedback at times. But if you take an honest position and back it up with facts then you will become a trusted authority in your field. And the search engines, especially Google, definitely reward authoritative websites. Thanks for your post!

    reply
  2. [email protected] with foreclosures  October 23, 2009

    I agree. Thanks for the tips.
    .-= [email protected] with foreclosures´s last blog ..How Foreclosures Work =-.

    reply
  3. arizona homes  November 17, 2009

    And if you don’t have time to post, there is also autoblogging software you can use, that can spin the post for you.
    .-= arizona homes´s last blog ..Arizona Real Estate =-.

    reply
  4. [email protected] account  November 18, 2009

    just like my favorite saying goes, “Political correctness is tyranny with manners.”

    reply
  5. affiliate network program  February 7, 2010

    Inbound links are also very important when it comes to Search Engine Rankings. But all IBLs are not created equally. Incoming links from .edu and .gov sites are cherished but rare. It is much easier to get links from sites that are considered authoritative or “Trusted”. How can you get these links you ask?

    reply
  6. SEO Tips Forum  May 17, 2010

    I agree with you that content will always be #1 when it comes to ranking well in search engines. I feel often webmasters really overlook this when trying to optimize their site and they will do everything else but create good content! I guess its because creating good content is tough, but it definitely should be the foundation of your website not only to rank well but to increase traffic. Great read.
    .-= SEO Tips Forum´s last blog ..Creating Backlinks and its importance in Search Engine Optimization =-.

    reply

Add a Comment