Generating Leads on your Website

Example of idx with coffee

Generating leads with your real estate website is critical for your business. If you don’t have a list of strong leads to work with, then the flow of new business will come to a halt.

Luckily, there are many ways to optimize your website to generate qualified leads. Include these strategic lead capture pages on your website, and you can generate more prospects and win more clients for your real estate business.

1.  Create an Outstanding homepage

Your homepage is a great chance to make a good first impression!

It’s a good idea to include your contact information and logo on every page, preferably in your site’s header and footer. This will make it effortless for website visitors to get in touch about their home buying and selling needs.  

Satisfy visitors with several listing photos and videos to browse. Visual content is much better at grabbing attention than dense text, so make sure visitors see plenty of images when they first land on your website.

All of your pages should be clearly labeled, easy to find, and linked to the correct content. When visitors land on your website, they should easily be able to find exactly what they’re looking for. Otherwise, they’ll quickly decide that you don’t offer what they need and navigate elsewhere.

2.  Entice Leads with an “About” Page

Along with representing the visual parts of your brand like your logo, you’ll want to devote some space to sharing your story. This section should strike a balance between emphasizing your professional skills, and also sharing your biography as a real estate agent.

3.  Introduce your Neighborhood with a Community Page

When visitors land on your real estate website, they’re not just looking to learn about you. They also want to know more about the area you represent. On your community page, you should Include helpful data about your area, such as:

  • Housing price points
  • School district information
  • Types of properties in your town
  • Local attractions and activities

Your community page is a great place to feature stunning images and images from your neighborhood. It’s also a good place to establish yourself as a local expert by sharing your favorite restaurants, stores, and other neighborhood gems. This helps give visitors to your page a real-life look at the area you represent.

4. Provide a Home Evaluation Tool

Providing personalized content wherever you can is a major component of attracting the attention of website visitors. One resource that is particularly helpful to sellers is a home evaluation tool.

By entering their address and contact info, home sellers can discover the relative worth of their home. They can also see how much similar properties in the area sold for. Because this tool is so useful, it’s a good idea to also put it behind a lead capture form so you can get in touch to help with the home selling process.

5. Promote praise and raves from past clients

While it’s easy to sing your own praises, it’s much more meaningful when it comes from other people. Sharing your positive reviews and ratings on your website is a great way to provide visitors with proof that you’re as good as you claim.


These 5 easy tips will help make your website much more efficient at generating strong, quality leads. It’s a great, passive way to attract potential clients, that does the work for you! What other elements do you put on your site to attract visitors?



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