Why Write a Real Estate Blog

Writing blog articles can take time and effort, so it’s definitely important that you are clear about why you want to write a blog!

Here are 5 good reasons for writing a Real Estate blog:

Write Articles That People Can Find Via Google and Other Search Engines

A good blog article needs to be focused on something very specific. As a REALTOR® you should definitely be focusing on specific geographic areas. When a blog article discusses a specific topic, the keywords and title of the blog post will naturally be focused too. This is a great strategy for getting your blog post indexed by Google. When consumers start searching for help and ideas on the topics you write about, they will find your articles.

Dynamically embedding properties into your blog articles makes them even more indexable by search engines.

Be Seen as an Expert

One of the ways to be seen as an expert is to offer quality advice and opinions! if you can position yourself as an expert in a geographic area, or specific market, other authors will link to you. This will not only draw traffic to your site, but also help build your reputation as a credible expert that others will want to do business with. Using MLS properties from your IDX solution makes the even easier.

Market and Promote a Listing

Take your listings and turn them into blog posts! This is great way to get exposure for your listings, and also to get  keywords into the page URL, so you can attract some niche traffic. If you use listing marketing solutions such as SinglePropertySites, you can take the web flyer HTML provided for your property, and simply insert it as the blog post!

Generate Traffic to Your Site and Generate Leads

Focused Blog articles stand a great chance of getting indexed by Google and Others. Consumers are searching for all sorts of information as it relates to Real Estate. If your blog articles are helpful, knowledgeable and focused, they are more likely to be found by consumers, which brings traffic back to your website. Dynamically adding properties or canned searches to a page makes it even more relevant. Consumers that come to your website via your blog articles will already have a positive opinion of your website service. This means you stand a far greater chance of getting these visitors to use other services on your site – and possibly sign up as leads.

Your Blog Can Help Generate Referrals

Credibility through expertly written articles will encourage others to link to you, or recommend your website and articles to others. Your blog can be seen as a great way to generate referrals from others.

These tips will hopefully encourage you to take advantage of the business opportunities created by creating and maintaining a quality blog.

Don’t delay – get writing today!


  1. Avatar for Jonathan Kobler
    Jonathan Kobler says:

    Thanks for the tips. I’m trying to up my blog game for my real estate business in Texas and this will help get me going.

    How would I embed specific homes into a blog post? For example, if I wanted to write a blog on the most expensive homes in a particular city?

    1. Avatar for Paul

      That’s a great question as it perfectly highlights what I think is the best part of IDX these days, which is to use the property data from the MLS in your OWN marketing! Adding MLS data to any page or a blog post is made easy with our Wizard system – simply choose the option to “display properties”, then use the search form to specific criteria such as a price range or city etc (or in fact almost ANY MLS field).. you will then see the code snippet to paste into your blog post. You will see a perfect example of this on our demo site – if you scroll to the bottom of the pages you’ll see the widget code snippet that is doing all the work! http://charliesmithrealty.com/arvada-everything-page/

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