Writing blog articles can take time and effort, so it’s definitely important that you are clear about why you want to write a blog!
Here are 5 good reasons for writing a Real Estate blog:
Write Articles That People Can Find Via Google and Other Search Engines
A good blog article needs to be focused on something very specific. As a REALTOR® you should definitely be focusing on specific geographic areas. When a blog article discusses a specific topic, the keywords and title of the blog post will naturally be focused too. This is a great strategy for getting your blog post indexed by Google. When consumers start searching for help and ideas on the topics you write about, they will find your articles.
One of the ways to be seen as an expert is to offer quality advice and opinions! if you can position yourself as an expert in a geographic area, or specific market, other authors will link to you. This will not only draw traffic to your site, but also help build your reputation as a credible expert that others will want to do business with. Using MLS properties from your IDX solution makes the even easier.
Market and Promote a Listing
Take your listings and turn them into blog posts! This is great way to get exposure for your listings, and also to get keywords into the page URL, so you can attract some niche traffic. If you use listing marketing solutions such as SinglePropertySites, you can take the web flyer HTML provided for your property, and simply insert it as the blog post!
Generate Traffic to Your Site and Generate Leads
Focused Blog articles stand a great chance of getting indexed by Google and Others. Consumers are searching for all sorts of information as it relates to Real Estate. If your blog articles are helpful, knowledgeable and focused, they are more likely to be found by consumers, which brings traffic back to your website. Dynamically adding properties or canned searches to a page makes it even more relevant. Consumers that come to your website via your blog articles will already have a positive opinion of your website service. This means you stand a far greater chance of getting these visitors to use other services on your site – and possibly sign up as leads.
Your Blog Can Help Generate Referrals
Credibility through expertly written articles will encourage others to link to you, or recommend your website and articles to others. Your blog can be seen as a great way to generate referrals from others.
These tips will hopefully encourage you to take advantage of the business opportunities created by creating and maintaining a quality blog.