Even when you’re short on time, you still need to market your real estate business. It can feel like a never ending task that you just don’t have time for.
Marketing your real estate business doesn’t have to be complicated, cost a lot, or suck all of your time. We’ve put together seven more easy ideas to help inspire you.
Because in the end, everything is marketing!
1. Make it Easy to Contact You
This should be common knowledge, but it’s not… Make sure your contact information is the first thing people see. Put it prominently on your website, Facebook business page, Zillow profile, Instagram account, emails, etc. Put your number everywhere – on your car, on the outside of envelopes you mail out, everywhere!
The easier it is for leads to contact you, the more often they will.
2. Start a Facebook Group
Facebook is rebranding itself (aside from calling the parent company ‘Meta’) with groups. Use this to your advantage by starting a group about moving to your area. Groups like “Moving to the Dallas Area” or “Selling your Denver home” are a great place to connect with leads at the earliest stages of the home buying process.
3. Create Buyers and Sellers Bootcamp Email Drip Campaigns
Email drip campaigns are powerful. Create an evergreen buyer’s bootcamp email campaign with steps and advice on buying a home. Be sure to include featured listings. A sellers’ bootcamp email campaign should include tips on the best times to sell, the best home improvements for an ROI, how to stage your home to sell, etc.
Though it may take some initial effort to write 8-10 emails for each campaign, once the templates are written, you can set them using a service like MailChimp and run them on autopilot for years.
And you can use these campaigns to attract leads by offering them this content on your website, Facebook group, etc. (“Who wants my 10 tips to quickly selling your home?”)
4. Listing Websites
Individual property websites are a great marketing tactic for listing agents. Listing websites impress sellers and can help you win listing appointments. They also make your brand and contact information highly visible online.
5. Listing Videos
Videos are the #1 way to attract leads online. Listings with video get over 400% more inquiries and video receives over 400% more engagement than any other medium of real estate marketing.
Most agents avoid video because of the cost or their lack of video knowledge or skills. The good news is that services like Single Property Sites can automatically create listing videos and syndicate them for you… all for the price of a cup of coffee.
6. Make Videos about Prepping Your House to Sell
Again, videos are one of the best ways to make an impact online. Videos on social media generate 1200% more shares than text and images combined.
Recording an evergreen video, like prepping your house to sell, can be shared for years to come.
Bonus Tip: Include specific information for your market to attract local leads. Talk about the neighborhoods, schools, activities, etc.
Another Bonus Tip: Videos with a voice track (like you talking about the neighborhoods) will give you a quick SEO boost if you put it on your YouTube channel and link to it from your website.
7. Make Videos About Steps to Buying a House
85% of buyers and sellers prefer to work with an agent who uses video. By making videos about buying a home in your market, you can engage leads in the earliest phases of the home buying process.
Bonus Tip: Consider doing a series where you interview a lender, an inspector, a home stager, etc.
We’ve got lots more quick marketing tips to share, so keep reading this blog.
Did you miss our first seven tips? You can find them here.