
75 Easy Real Estate Blog Ideas for Real Estate Agents
A real estate blog is a great way to drive up SEO, position an agent as a local expert, and to make connections with leads. But one of the biggest challenges faced by real estate agents is figuring out what to write about. Kick writer’s block to the curb with these 75 easy real estate blog ideas:
- Compile a curated list of top real estate listings of the month
- Write an article about the pros and cons of renting versus buying
- Create a checklist for first-time homebuyers
- Create a step-by-step list for purchasing/closing on a home
- Create a list of some of the top mortgage brokers in your area
- Create a list of some of the best home inspectors in your area
- Make a list of some of the craziest properties that have sold in your market
- Make a VLOG walkthrough of a luxury property in your market
- Make a definitive guide to all of the educational options in your market (public, private, and charter schools)
- Make a list of house hunting tips for your market
- Make a list comparing shopping for
home online versus in person - Write an article on the emotional stages of buying a home
- Write an article on the emotional stages of selling a home
- Create a list of the top industries in your market with job hunting links/tips
- Create a list of the top décor/staging trends for the year
- Create a list of how to improve your credit when applying for a home loan
- Create an article about the best times of the year to buy in your market
- Create a tip sheet for moving with pets
- Create a tip sheet for moving with kids
- Write an article on the best ROI home improvements
- Write an article detailing what exactly a real estate agent does on behalf of buyers/sellers
- Create a home staging guide
- Compile a list of red flags when looking at homes in your market
- Highlight a specific neighborhood in your market including schools, industry, recreation, etc.
- Create a home inspection guide for buyers
- Compile a list of things NOT to do when buying a home
- Write an article about where you see the future of the real estate industry heading
- Write an article about how you became a real estate agent
- Write an article about buying a specific type of niche property in your market (i.e. waterfront, cabins, farmland, etc.)
- Write an article highlighting the best types of properties for a specific type of lead (i.e. the best type of properties for young families in your market or the best neighborhoods for millennials in your market)
- Do a VLOG virtual walkthrough of a neighborhood using your cell phone
- Write an article about how to tell if you are/are not ready to buy
- Write an article about how to get your home to sell faster (price reasonably, use an agent, staging, etc.)
- Explain the value of having a real estate agent
- Create a how-to guide for purchasing land in your market
- Interview a mortgage broker about how to get the best loan possible
- Share a local market update
- Write an article featuring the house that sold the fastest in your market in the past year and the listing that has been on the market the longest. Compare and contrast what made one sell quickly, and why the other isn’t selling
- Do a vlog for each listing you have on the market (listing agents)
- Write a “secret tips” article about getting deals on real estate
- Write an article on how to select Airbnb/rental properties in your market for real estate investors
- Compile a list of your top ten listings on the market
- Compile a list of the worst listings you have come across in your market
- Do a vlog explaining the process of selling a home
- Do a vlog explaining the process of buying a home
- Make of list of open houses this week
- Make a list of all the neighborhoods with amazing holiday displays
- Make a calendar and an article featuring all of the local festivals/events that happen annually in your market
- Create a vlog featuring
one your past clients about how you helped them find or sell their home - Create a list of your favorite neighborhoods in your market and explain why you are ranking them on the list
- Do a monthly update of your favorite active listings
- Compile a list of the best local contractors for building homes on land purchases
- Interview a local contractor and explain the process of purchasing land and building in your market
- Write about how to get the best resale value on a seller’s home
- Share an updating blog about the step-by-step process of helping one of your clients buy or sell their home. Share on social as well.
- Compile a list of the best ways to market a home; include examples of things you do to market homes (Matterport, Single Property Sites, listing videos, curbside, etc.)
- Share a hyperlocal list of your favorite places to eat, drink, etc. and do it town by town.
- Do a profile on a neighborhood/subdivision including year built, popular models, home styles, strengths of the neighborhood, demographics, etc.
- Write an article on a neighborhood that is headed for gentrification, discuss why it is changing, and why it is a good time to buy into that area.
- Write an article about the best way to plan a move across the country
- Write an article about the best movers in your area
- Interview a local mover about the best tips for keeping possessions safe, secure, and well-packed during a move.
- Create a VLOG about showing off the differences between shopping online for a home and how it stacks up to shopping in person. Select a listing that may be deceptive online and compare it to a real walkthrough.
- Write an article about the top issues to look out for with homes in your area (i.e. flooding, poor clay/soil, radon, etc.)
- Write an article about how to tell if you are financially ready to buy a home
- Write an article about how to tell if you are financially ready to sell your home
- Write about selling options during foreclosure in your market
- Interview a contractor about renovations and flipping
- Compile a list of top contractors for renovations
- Write a pros and cons list of buying an older home versus a newer home in your market
- Make a list of the best historic listings on the market
- Write an article about the history of your market
- Write an article about the best value-adding changes you can make to the exterior/yard of a home
- Do a Q&A with the questions you are most frequently asked as a Realtor
- Make a list of the best real estate lawyers in your market

Real Estate Blog Ideas
The best real estate blog ideas are easy to write, helpful to leads, and drive up SEO. These articles are often compiled in list format, are how-to guides, or feature reviews. Drawing on the real estate blog ideas listed above, agents can attract leads and kick writer’s block to the curb.
Capture the Leads You Attract
Real estate blogs are great for driving up SEO and attracting leads. If you are interested in capturing the leads you attract, building loyalty so that leads are addicted to your website, and then converting them into clients, check out a demo!

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About the Author:
Paul Eastwood is the CEO of UltimateIDX and founder of it's parent company Blue Fire Group that has been helping Real Estate agents with online marketing for a long time.