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75 Easy Real Estate Blog Ideas

real estate blog ideas

75 Easy Real Estate Blog Ideas for Real Estate Agents

A real estate blog is a great way to drive up SEO, position an agent as a local expert, and to make connections with leads. But one of the biggest challenges faced by real estate agents is figuring out what to write about. Kick writer’s block to the curb with these 75 easy real estate blog ideas:

  1. Compile a curated list of top real estate listings of the month
  2. Write an article about the pros and cons of renting versus buying
  3. Create a checklist for first-time homebuyers
  4. Create a step-by-step list for purchasing/closing on a home
  5. Create a list of some of the top mortgage brokers in your area
  6. Create a list of some of the best home inspectors in your area
  7. Make a list of some of the craziest properties that have sold in your market
  8. Make a VLOG walkthrough of a luxury property in your market
  9. Make a definitive guide to all of the educational options in your market (public, private, and charter schools)
  10. Make a list of house hunting tips for your market
  11. Make a list comparing shopping for home online versus in person
  12. Write an article on the emotional stages of buying a home
  13. Write an article on the emotional stages of selling a home
  14. Create a list of the top industries in your market with job hunting links/tips
  15. Create a list of the top décor/staging trends for the year
  16. Create a list of how to improve your credit when applying for a home loan
  17. Create an article about the best times of the year to buy in your market
  18. Create a tip sheet for moving with pets
  19. Create a tip sheet for moving with kids
  20. Write an article on the best ROI home improvements
  21. Write an article detailing what exactly a real estate agent does on behalf of buyers/sellers
  22. Create a home staging guide
  23. Compile a list of red flags when looking at homes in your market
  24. Highlight a specific neighborhood in your market including schools, industry, recreation, etc.
  25. Create a home inspection guide for buyers
  26. Compile a list of things NOT to do when buying a home
  27. Write an article about where you see the future of the real estate industry heading
  28. Write an article about how you became a real estate agent
  29. Write an article about buying a specific type of niche property in your market (i.e. waterfront, cabins, farmland, etc.)
  30. Write an article highlighting the best types of properties for a specific type of lead (i.e. the best type of properties for young families in your market or the best neighborhoods for millennials in your market)
  31. Do a VLOG virtual walkthrough of a neighborhood using your cell phone
  32. Write an article about how to tell if you are/are not ready to buy
  33. Write an article about how to get your home to sell faster (price reasonably, use an agent, staging, etc.)
  34. Explain the value of having a real estate agent
  35. Create a how-to guide for purchasing land in your market
  36. Interview a mortgage broker about how to get the best loan possible
  37. Share a local market update
  38. Write an article featuring the house that sold the fastest in your market in the past year and the listing that has been on the market the longest. Compare and contrast what made one sell quickly, and why the other isn’t selling
  39. Do a vlog for each listing you have on the market (listing agents)
  40. Write a “secret tips” article about getting deals on real estate
  41. Write an article on how to select Airbnb/rental properties in your market for real estate investors
  42. Compile a list of your top ten listings on the market
  43. Compile a list of the worst listings you have come across in your market
  44. Do a vlog explaining the process of selling a home
  45. Do a vlog explaining the process of buying a home
  46. Make of list of open houses this week
  47. Make a list of all the neighborhoods with amazing holiday displays
  48. Make a calendar and an article featuring all of the local festivals/events that happen annually in your market
  49. Create a vlog featuring one your past clients about how you helped them find or sell their home
  50. Create a list of your favorite neighborhoods in your market and explain why you are ranking them on the list
  51. Do a monthly update of your favorite active listings
  52. Compile a list of the best local contractors for building homes on land purchases
  53. Interview a local contractor and explain the process of purchasing land and building in your market
  54. Write about how to get the best resale value on a seller’s home
  55. Share an updating blog about the step-by-step process of helping one of your clients buy or sell their home. Share on social as well.
  56. Compile a list of the best ways to market a home; include examples of things you do to market homes (Matterport, Single Property Sites, listing videos, curbside, etc.)
  57. Share a hyperlocal list of your favorite places to eat, drink, etc. and do it town by town.
  58. Do a profile on a neighborhood/subdivision including year built, popular models, home styles, strengths of the neighborhood, demographics, etc.
  59. Write an article on a neighborhood that is headed for gentrification, discuss why it is changing, and why it is a good time to buy into that area.
  60. Write an article about the best way to plan a move across the country
  61. Write an article about the best movers in your area
  62. Interview a local mover about the best tips for keeping possessions safe, secure, and well-packed during a move.
  63. Create a VLOG about showing off the differences between shopping online for a home and how it stacks up to shopping in person. Select a listing that may be deceptive online and compare it to a real walkthrough.
  64. Write an article about the top issues to look out for with homes in your area (i.e. flooding, poor clay/soil, radon, etc.)
  65. Write an article about how to tell if you are financially ready to buy a home
  66. Write an article about how to tell if you are financially ready to sell your home
  67. Write about selling options during foreclosure in your market
  68. Interview a contractor about renovations and flipping
  69. Compile a list of top contractors for renovations
  70. Write a pros and cons list of buying an older home versus a newer home in your market
  71. Make a list of the best historic listings on the market
  72. Write an article about the history of your market
  73. Write an article about the best value-adding changes you can make to the exterior/yard of a home
  74. Do a Q&A with the questions you are most frequently asked as a Realtor
  75. Make a list of the best real estate lawyers in your market
Writing out real estate blog

Real Estate Blog Ideas

The best real estate blog ideas are easy to write, helpful to leads, and drive up SEO. These articles are often compiled in list format, are how-to guides, or feature reviews. Drawing on the real estate blog ideas listed above, agents can attract leads and kick writer’s block to the curb.

Capture the Leads You Attract

Real estate blogs are great for driving up SEO and attracting leads. If you are interested in capturing the leads you attract, building loyalty so that leads are addicted to your website, and then converting them into clients, check out a demo!

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Avatar for Paul Eastwood

About the Author:

Paul Eastwood is the CEO of UltimateIDX and founder of it's parent company Blue Fire Group that has been helping Real Estate agents with online marketing for a long time.

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