Search Engine Friendly URLs

Local Boards control their data in their MLS systems. These systems reside within a database. Internet driven databases are utilized on what is called “Dynamic” sites. The sites that create “Dynamic” pages generate page URLs with characters that inhibit a Search Engines crawling and indexing of this type of page. Dynamic pages are easy to spot when you see ? = & + characters.

Search Engines can easily detect dynamically generated pages and although they have made greater strides recently in indexing Dynamic pages they tend to crawl this type of site less frequently in an effort to avoid draining your servers resources or get stuck looping in endless strings of data. So unless you have incoming links to each specifically created dynamic page it will in all likelihood not be crawled or indexed by most Search Engines.

These Dynamic page URL strings are generally long and not only Search Engine unfriendly, but user unfriendly. Anyone that has attempted to type a dynamic url string into a browser can attest to that. Examples of Dynamic urls vs Static urls can be seen below;

(Dynamic) http://www.your-site.com/featured.php?listnum=621546&proptype=res&back=3

(Static) http://www.your-site.com/listing-621546.html

All hosted UltimateIDX™ Solutions come with Search Engine friendly URL strings for easier indexing by the search engines. These pages appear “Static” vs “Dynamic” and are indexed more often than standard “Dynamic” pages. This is critical for higher rankings in major Search Engines such as Google, Yahoo and MSN.

These Search Engine friendly strings encourage the SE bots to crawl your site more frequently and index ,more pages. Of course the more pages you have indexed the better chance you have to rank higher in the Search Engines.